DeviTools

Product Schema Generator

Describe a product with its price, stock, brand, ratings and reviews, and get Product structured data in JSON-LD, so search results can show its price and stars.

  • Free daily uses
  • Runs in your browser
  • No sign-up needed

Last updated

Plan: FreeView packages →

Made in your browser. What you type is not uploaded.

100 of 100 copies left today
Product
Details
One image URL per line. Google prefers large images in 16:9, 4:3 and 1:1.
The number under the barcode: 8, 12, 13 or 14 digits.
Price and availability
Three-letter code, such as USD, EUR or GBP.
Average rating
Reviews

None yet. Add one if it applies.

    Checks2 to fix3 suggestions
    • Details: Product name is required.
    • Google needs a price, a rating or a review to show a product as a rich result. Fill in at least one of them.
    • Details: Description is recommended by Google.
    • Details: Image URLs is recommended by Google.
    • Details: Brand is recommended by Google.
    JSON-LD code

    Paste the code into the <head> of the page it describes (or anywhere in its <body>), then test it with Google.

    Rich Results Test (Google) ↗Schema.org validator ↗

    Guide

    How to create Product structured data

    Three steps from a filled-in form to code you can paste into your page.

    1. Fill in the form

      Fill in the fields for your page. Fields marked Required are needed for Google's rich results; Recommended ones make the result richer. Click Fill in an example to see a complete Product.

      The Product form filled in with an example.The Product form filled in with an example.

    2. Check the problems

      The Checks box lists anything to fix in red, such as a missing field or a web address without https://, and suggestions in amber. When everything is right, it turns green.

      The Checks box listing problems to fix and suggestions.The Checks box listing problems to fix and suggestions.

    3. Copy the code

      Click Copy code and paste it into the HTML of your page, then test the page with Google's Rich Results Test.

      The JSON-LD code for the Product, with the Copy code and Download buttons and links to Google's Rich Results Test and the Schema.org validator.The JSON-LD code for the Product, with the Copy code and Download buttons and links to Google's Rich Results Test and the Schema.org validator.

    Good to know

    • Nothing is uploadedThe code is made in your browser. What you type never leaves your device.
    • Daily usesEach copy or download of new code counts once. Copying the same code again is free.
    • Match the pageOnly mark up information that visitors can see on the page itself.

    Frequently asked questions

    What does Google need to show a product rich result?

    A product name and at least one of these: an offer with a price, an average rating, or a review. The generator warns you when none is filled in. Adding the brand, images, GTIN and availability makes the result more complete.

    Can I add ratings from my own website?

    Yes, if they come from real customers and are shown on the page. Google ignores self-written reviews and ratings on pages about your own business as a whole; ratings on individual product pages are fine.

    What is a GTIN?

    The number under a product's barcode (also called EAN or UPC). It helps Google match your product to the same product sold elsewhere.

    Where do I put the code?

    Paste the whole <script type="application/ld+json"> block into the HTML of the page it describes, ideally in the <head>; the <body> works too. In WordPress, use your SEO plugin's custom schema box or a plugin that adds code to the head of one page. Then check the page with Google's Rich Results Test.

    Does structured data guarantee rich results?

    No. Correct structured data makes a page eligible, but Google decides whether to show a rich result. The information in the code must also be visible on the page itself: don't mark up questions, prices or reviews that visitors can't see.

    Is what I type uploaded or stored?

    No. The code is made in your browser and nothing you type leaves your device. When you copy or download the code, our server only records that one use happened, so the daily limit can be applied. Copying the same code again is free.

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